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But I've been pondering this whole assumption that a 100%-Toyota new Supra will somehow be vastly more than $50k. The more I think about it, the less I agree with that.
I believe the BMW involvement and underlying assumption that the BMW I6 and platform is what made such a mediocre vehicle a $50k car.
BMW's *base* pricing for a 2, 3, or 4 series with a turbo I6 under the hood is mid 40's at the cheapest - and options stack up FAST on those cars. And that's for the Mc330hp version of those engines.
Toyota and Subaru have no problem building a GT86 at a profit with entry pricing in the high 20k range and nicely optioned in the low 30k range.
Subaru WRX's are mid-high 20's and nicely optioned STI's are high 30's low 40's.
Nissan 370Z's start at low 30's, and spending high 40's gets you an all-in fully loaded 350hp Nismo edition.
Lexus RC's start in the low 40's with a GR series V6.
Nevermind how Mustangs and Camaros easily deliver 400+hp and a 6MT with big brakes for mid-30's.
There is absolutely no real reason that Toyota couldn't make an RC based MK5 Supra with a manual trans and hit the $50k price range. They could easily have had a high 30's low 40's 'SZ' with the turbo I4 or an NA V6 sourced from the IS or RC. They could have offered a turbocharged GR series V6 with an MT and been in the high 40's to mid 50's no problem - and that'd match or beat the current gen Vettes, etc with aplomb. All of which would frame up nicely with the existing GT86 offering.
So at the end of the day, Toyota simply chose not to. Why they chose not to is a mystery. Maybe they used the I6 as an excuse to partner with BMW. Maybe that co-development got too obsessed with 'new' and the co-development idea of brand newy-new-new shit appealed too much to higher corporate vs building a proper sports car out of an already excellent luxury coupe platform they've already developed.
I'm counting these beans, and all I see is that BMW's involvement made this 335hp MK5 6-10k more expensive than an equivalent Toyota would have been if based on the RC. The single and only benefit was the turbocharged I6. Absolutely everything else is worse for it.
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