Here's some info on the logo/brand
"A-Style take title sponsorship for TT Assen
Popular Italian fashion brand A-Style has signed a deal with Dorna Sports, commercial rights-holders for the MotoGP World Championship, to take all the benefits of being a title sponsor, which includes naming rights to the race as well as an overall presence throughout the event.
A-Style became a familiar logo over a decade ago, when graphic designer Marco Bruns conceived and patented the ‘world’s funkiest “A”’ and it became a popular sticker and print for surf, skate and urban orientated gear. Clothing designer Simone Sidoti was later to join forces with Bruns, and the logo became a lifestyle brand with a full collection of men’s and women’s fashion which has since become popular with celebrities and sportsmen in 700 stores across the world."