I've seen pleanty of people with 300Cs around where I live. Most of the time they are blinged out with 22"wheels, 35 series tires, the wannabe Bently grill...etc. I'm guessing dealers are doing this and it probably cost close to $4k once it is all said and done. I must admit, it does look nice except most of them are single piped V-6s. Wouldn't it make sense to use the extra money to get yourself a V-8? I would, who knows maybe they want the better MPG?